Georgetown, Kentucky – Toyota has begun production of the hybrid-electric version of the Rav4 crossover, the most popular vehicle in its class, to its massive Kentucky facility.
Home of the Camry, the most popular car in the U.S., Georgtown’s sprawling campus covers more than 9 million ft2 and employs more than 8,000. While the plant’s main job is to pump out as many Camry models as it can, it’s also Toyota’s center for hybrid production in the U.S.
The Rav4 hybrid joins the Camry hybrid, Avalon hybrid, and Lexus ES 300h at the plant. The Prius hybrid and its variants are imported from Japan.
In 2019, the RAV4 Hybrid had its best sales year to date, up 92.3% following a complete redesign. With nearly 450,000 sold last year, the Rav4 was the most popular crossover or SUV in the U.S. Toyota made the bulk of those in its Woodstock, Ontario, plant in Canada, about halfway between Detroit, Michigan, and Buffalo, New York.
Toyota Motor Manufacturing Kentucky President Susan Elkington said, “This milestone would not have been possible without the hard work of our dedicated team members and our recent investments. We are proud to offer an alternative powertrain for each of the products we currently build and couldn’t be happier to add the popular RAV4 Hybrid to that list.”
By 2025, Toyota’s global goal is to offer an electrified option (hybrid, plug-in, fuel cell, battery) on all Toyota and Lexus models. Alternative powertrain vehicles were responsible for about 13% of Toyota’s U.S. sales last year.