Saleen, BASF sign deal for new car colors

Saleen, BASF sign deal for new car colors

Exclusive agreement will expand colors and create state-of-the-art paint facility in Calif.

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May 20, 2014
Manufacturing Group
Cars/Light trucks Design Coatings

Corona, California - Saleen Automotive Inc. has signed an agreement with BASF to exclusively use the company's products at Saleen's Campus in Corona, California.

Saleen Automotive will create a specialized, state-of-the-art facility to produce all new Saleen colors using new technology developed by BASF and Saleen Automotive.

"Adding an elite brand like BASF to the tradition of excellence we value at Saleen Automotive is an important moment in our corporate development," stated Steve Saleen, CEO, Saleen Automotive. "Partnering with BASF and bringing their paint under our own roof allows us to streamline operations and produce high quality vehicles in all-new proprietary Saleen colors and with greater profit margin."

The all-new colors are expected to debut during the Summer of 2014.

Source: Saleen Automotive