Auburn Hills, Michigan – Chrysler plans to boost diesel production of its 2015 Ram 1500 pickup, bringing the EcoDiesel option to 20% of the vehicle’s sales mix, up from 10% in 2014. The 3L V-6 produces 240 horsepower, 420 lb-ft of torque while getting 28mpg in highway driving.
When the Ram 1500 EcoDiesel opened for orders earlier this year, Ram Truck received more than 8,000 requests within three days, which quickly filled the initial allocation for the exclusive powertrain.
“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand,” said Bob Hegbloom, president and CEO — Ram Truck Brand, Chrysler Group LLC. “The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors.”
Ram truck is the only manufacturer to offer a light-duty diesel powertrain, although Nissan plans to offer a Cummins diesel on its next-generation Titan pickup. Nearly 60% of all Ram 1500 EcoDiesel sales are conquest over competitors, an achievement considering brand-loyal strength of the segment.
Ram Truck worked with powertrain supplier VM Motori (Fiat Group Automobiles) to increase production to meet North American consumer demand. The total increase in EcoDiesel mix will be completed by the end of November at both Warren Truck Assembly Plant in Michigan and Saltillo Truck Assembly Plant in Mexico.
Source: Chrysler LLC