Norfolk, England – Lotus Cars sales are up by 54% in the past nine months, proof that its forward strategy is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker.
Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.
Jean-Marc Gales, CEO, Group Lotus, says, “Our sales growth and dealer expansion is performing to plan and demonstrates the confidence that our customers have in Lotus. The positive reception that all our new Lotus cars are receiving in both new and established markets shows that our product development strategy is heading in the right direction.”
Lotus is revealing a new car at the important Geneva International Motor Show in early March 2015. The product will remain true to its core pillars of lightness, performance, and driving purity by embodying all of them in a most desirable package.
The demand for Lotus Cars in places like China and Japan continues to grow and market reports are quietly confident that the new model to be unveiled at Geneva will accelerate the sales volumes in the United States, Europe, Middle East, and Asia by considerable margins.
Lotus increases include:
- 88% increase in UK
- 143% increase in France
- 139% increase in Germany
- 29% increase in the U.S.
- 50% increase in Canada
- 130% sales increases in China
- 125% sales increase in Japan
Source: Lotus Cars