Our offices will be closed today as we recognize Labor Day, the creation of the labor movement and its dedication to the social and economic achievements of American workers. We hope everyone stays safe and has a nice, relaxing holiday.
GIE Media’s Manufacturing Group is pleased to announce the next edition of our Manufacturing Lunch + Learn webinar series, taking place September 16 at noon EST.
This month's series will include presentations from EMUGE-FRANKEN USA, Blaser Swisslube, and Heidenhain. During each session, our presenters will take a closer look at 5-axis machining with circle segment end mills, plant-based metal working fluids, and other ways to extend tool life. Attendees will also have an opportunity to get answers to their specific questions and connect with industry leaders during a live Q&A.
For more event information and to register for free, visit the Lunch + Learn website.
Genesis announced its vision of electrification for a sustainable future with the live stream release of its vision statement film, “Futuring Genesis,” available here: https://www.youtube.com/watch?v=r0MGwCOFaOI
Since its launch in 2015, Genesis has been focused on bringing positive changes to customers’ lives. With today’s drivers making more responsible choices towards a better future, Genesis is setting a new direction for the brand and taking steps to create a more sustainable future for driving.
The video opens with an introduction of Euisun Chung, Hyundai Motor Group Chairman, discussing Genesis’ past, present, and its journey to a sustainable future.
“Genesis has been on an intensive, bold and successful journey, successfully establishing itself as a truly global luxury brand,” said Euisun Chung. “Genesis is once again at the starting point of another audacious journey - the journey towards a sustainable future.”
The film also took the opportunity to showcase GV60, the brand’s first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of GV60 were revealed in August and the vehicle is to be released in the second half of this year in the Korean domestic market, leading the brand’s journey to electrification. North American deliveries of GV60 are expected in 2022.
The signature Two Lines design theme also flows through the video, tracing the company's progress towards the sustainable future led by their line of luxury EVs as a conversation between Global Head of Genesis Jay Chang and Chief Creative Officer Luc Donckerwolke explores the company’s move to electrification.
The brand’s new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.
Along with the dual electrification strategy, Genesis announced its goal to pursue a carbon neutral brand by 2035. This is first time for a member of the Hyundai Motor Group to announce the transition, and will solidify the brand as a leader in the luxury vehicle brand. Genesis plans to make the bold transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants.
To become carbon neutral, Genesis will establish itself as a 100 percent zero emission vehicle brand by 2030. Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.
In addition, starting with GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.
Genesis presented various concepts for the future vehicles within the video including Stage Doors, which open the front and rear doors in the opposite direction without a B-pillar. Rotating Swivel Seats and mood lighting create a sense of comfort surrounding the driver, while climate control is taken care of by the new heating system inspired by the Korean “Ondol” heating. The brand also presented an improved high-fidelity sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.
“I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history,” said Jay Chang, Global Head of Genesis. “As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”
“Our new electric lineup is the perfect platform to increase our interface with our customers,” said Luc Donckerwolke, Chief Creative Officer of Genesis. “We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator.”
Along with the launch of its vision film today, Genesis also released a new global brand campaign film, “Designed for Your Mind.” The campaign aims to communicate the full range of experiences that Genesis puts into its vehicle designs, services and more while evoking a variety of emotions using epic visuals and sounds from nature.
Through the film Genesis hopes to help drivers envision what a luxury automotive brand can offer them, by delivering a tranquil and harmonious driving environment to balance the challenges of a fast-paced urban life. As a luxury brand, Genesis interprets design in a broader sense as a unique and lasting tool to shape a better world.
Following the Brand Campaign footage, Genesis ended today’s livestream with exclusive footage teasing a future in air mobility.
Genesis Motor North America
At Genesis, we put the customer at the core of everything we do. Genesis is a global automotive brand that delivers the highest standards of safety, performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, the flagship G90 sedan, and the GV70 and GV80 sport utility vehicles.
Earlier this year, the Detroit Auto Dealers Association announced a "bridge to the future" auto-centric event called Motor Bella, to take place on September 21-26, at the M1 Concourse in Pontiac, Michigan.
The event brings next-generation mobility, vehicle debuts and innovative auto technologies. Sponsored by the Michigan Economic Development Corporation, Motor Bella holds a 2-day Automobili-D Technology Display on September 21-22.
Among 30+ tech companies and start-ups showcasing e-mobility, autonomous driving, smart cities and connected car, The Steering will premiere its Autonomous Car Shipping Software.
Back in 2019, The Steering founders came up with a radical idea to change a car shipping experience from what we know it today. Miami-based, women-led startup aims to manage a full cycle of a car shipping process online. You order and track a car delivery through The Steering app. No calls are needed. Get notifications on the app, e-sign documents and authorize a payment. Review. Repeat.
On the other side of a car shipping process, The Steering ensures an efficient, regulations compatible, trailer-type loading and navigation tool. With its patented technology car hauling trucks can pick up available cars on a route to exclude LTL runs and maximize car load efficiency. The Steering technology goes beyond a regular auto transportation process, being the software enabler for autonomous trucking.
The Steering software is currently tested to work for driver-assisted trucks in Miami. The company enters its capital-raising round in September. The team of the founders and engineers will travel to Pontiac to showcase The Steering technology at the Automobili-D event.
Automotive enthusiasts, media and investors are welcome to visit the M1 Concourse, often referred to as an "87-acre playground" to get a glimpse into the future of the auto industry.
Kansas City, Missouri -- Orange EV, a leading manufacturer of innovative, heavy-duty, EV truck solutions, today announced its yard trucks have surpassed several unparalleled milestones that cement its status at the forefront of the Class 8 zero-emission truck space: three million miles of usage, one million hours of operation, and an average uptime of 97 percent for trucks built since 2018, and 99 percent for trucks built since 2020.
With uptime for diesel-powered yard trucks often within the 75-80 percent range, this not only makes Orange EV yard trucks an environmentally conscious, cleaner and quieter alternative, but one with potential to overhaul and improve efficiency and productivity across freight, warehousing, distribution, manufacturing, intermodal environments, and more.
"For every company moving trailers or containers, Orange EV aims to provide a superior operational and financial alternative to diesel yard trucks, while accelerating the inevitable transition to electric that will eliminate harmful diesel particulate and greenhouse gas emissions," said Zack Ruderman, VP of Sales and Marketing at Orange EV.
Yard trucks generally operate within the confines of a facility's freight/cargo yard, moving containers short distances at speeds in the range of 5-25 mph. Surpassing three million EV miles is a significant accomplishment given the slow-speed, stop-start nature of yard truck operation.
Proven cost savings and 7.5-year battery warranty
With data from more than 90 fleets having already deployed Orange EV yard trucks over the past six years, it has become clear that replacing fossil-fuel powered yard trucks with Orange EV electric trucks is more cost-effective. Customers experience significant savings, especially from fuel, maintenance, and repairs. Lifetime savings can be as much as $500,000, with Orange EV trucks expected to maintain their strong performance and uptime for 10 years or more.
Diesel yard trucks are often traded in or sold after 4 or 5 years of use before their maintenance and repair costs skyrocket. The biggest culprits of downtime and maintenance expense for a diesel yard truck - the engine, transmission, and emissions control system – are not present in Orange EV electric trucks. Instead, Orange EV trucks are equipped with long-life brushless induction motors and zero maintenance lithium-ion battery packs, now with a battery warranty up to 7.5 years or 396,000 kWh of use, whichever comes first.
Orange EV yard trucks also offer a number of health and productivity benefits for businesses and employees. Some of these benefits include safer and cleaner working environments, less downtime due to illness or injury, and reduced exposure to toxic compounds and heavy metals, dangerously loud trucks, and extreme engine heat. The difference for the driver experience is dramatic, with Orange EV trucks becoming the truck of choice on site, much preferred over traditional diesels. This improved driver satisfaction can lead to increased employee retention, an important factor considering current worker shortages.
"Many businesses and governmental organizations have found it difficult to make their planned progress toward achieving sustainability goals, especially in their heavy-duty trucking, due to the limited availability of proven, cost-effective alternatives to the fossil fuel-powered solutions," said Ruderman. "Meanwhile, Orange EV has been delivering electric trucks within 90 days of orders, and demonstrating for years that they can successfully satisfy operational, financial and environmental goals for organizations of all sizes."
To learn more about Orange EV yard trucks or schedule a demo, please visit: www.orangeev.com
About Orange EVOrange EV, headquartered in Kansas City, MO, is the leading OEM providing industrial fleets with heavy-duty electric vehicle solutions proven to save money while being safer, more reliable, and preferred by drivers and management. Orange EV trucks meet the most rigorous duty cycles and 24/7 shift schedules while eliminating diesel fuel and emissions. Building both new and re-powered terminal trucks, Orange EV was the nation's first manufacturer offering 100 percent electric Class 8 vehicles to be commercially deployed and scaled. Orange EV's commercially deployed trucks, chosen by more than 90 fleets across 19 states, Canada, and the Caribbean, have surpassed one million hours of use and three million miles of operation.