Cleveland, Ohio – It might not be as dramatic as Intel’s $15 billion bid for autonomous vehicle software company Mobileye last week, but computer chip rival Nvidia showed it is also aiming to dominate self-driving computing technology.
In separate announcements last week, Nvidia said it would work with German parts supplier Bosch to develop artificial intelligence-based autonomous vehicle systems and that it’s working with trucking giant Paccar for self-driving commercial vehicles.
"Self-driving cars is a challenge that can finally be solved with recent breakthroughs in deep learning and artificial intelligence," said Jen-Hsun Huang, founder and CEO of Nvidia. "Using DRIVE PX AI car computer, Bosch will build automotive-grade systems for the mass production of autonomous cars. Together we will realize a future where autonomous vehicles make mobility safe and accessible to all."
With Paccar, Nvidia executives say the truck maker has developed a test model that is capable of completely autonomous operation, also using the DRIVE PX AI system.
“This is probably the largest single mass of a product that we’ve helped make,” Huang said.
Paccar CEO Ron Armstrong said the truck maker “is exploring automated driving systems, and we are excited about what our collaboration on artificial intelligence with Nvidia has delivered so far.”
Nvidia’s success in winning new work from leading original equipment manufacturers (OEMs) and top suppliers underscores why Intel had to make such a bold move last week to grab Mobileye. While Intel has had some successes in recent years in winning automotive computing work, Nvidia has received the lion’s share of the industry’s leading-edge developments.
About the author: Robert Schoenberger is the editor of Today's Motor Vehicles and a contributor to Today's Medical Developments and Aerospace Manufacturing and Design. He has written about the automotive industry for more than 17 years at The Plain Dealer in Cleveland, Ohio; The Courier-Journal in Louisville, Kentucky; and The Clarion-Ledger in Jackson, Mississippi.