Hyundai to build pickup-like crossover in Alabama

Hyundai to build pickup-like crossover in Alabama

$410 million in plant upgrades will support 2021 production of the Santa Cruz, a vehicle reminiscent of the Subaru Brat and Chevrolet El Camino.


Montgomery, Alabama – Hyundai Motor Manufacturing Alabama (HMMA) will build the Santa Cruz compact utility vehicle alongside the Santa Fe SUV and the Sonata and Elantra sedans, starting in 2021.

A crossover with a pickup bed, the Santa Cruz evokes similarly oddball car/truck crossovers (pickup cars) such as the Subaru Brat, Ford Explorer Sport Trac, Chevrolet El Camino, and Dodge Rampage.

The plant will require a$410 million expansion to support the addition of the vehicle. This includes additional space in the stamping, welding, and parts processing areas of the manufacturing complex. Direct employment will increase by 200 jobs and local suppliers and logistics companies who support HMMA are projected to employ an additional 1,000 people in Montgomery and the River Region.

“Bringing the Santa Cruz to HMMA demonstrates that Hyundai Motor Co. is confident our more than 3,000 Team Members are ready to build a quality crossover for the U.S. market,” said Byungjin Jin, president and CEO, Hyundai Motor Manufacturing Alabama.

HMMA, which started vehicle production in May 2005, is the River Region’s largest private manufacturer with 2,900 full-time and 500 part-time employees. In 14 and one-half years the plant has produced 4.5 million vehicles for the North American market.