GM reviving Hummer brand name as a GMC electric pickup

GM reviving Hummer brand name as a GMC electric pickup

Former symbol of the SUV craze run amok, Hummer EV to compete against Tesla, Ford, Rivian electric vehicles.

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Detroit, Michigan – General Motors is promising an electric vehicle (EV) pickup reviving an old brand name. The automaker teased the March release of the GMC Hummer EV with Super Bowl ads, touting a quiet revolution on the automotive space.

The automaker is targeting top performance specs for the Hummer EV.

  • 1,000hp
  • 11,500 lb-ft of torque
  • 0 to 60mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC Hummer EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC.

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.

GM shuttered the Hummer brand as part of its 2009 government-funded bankruptcy reorganization. At the time, SUVs were out of favor, so the brand of expensive, consumer-oriented adaptations of American General’s HMMV military SUVs was losing money.

The Hummer joined vehicles such as Ford’s Excursion as symbols of the oversized SUVs that automakers were pushing when gasoline hit $4 per gallon, making fuel-efficient cars more popular for several years.

The Hummer will join several electric pickups due to hit the market in the near future. EV startup Rivian has begun showing off its truck and will make Lincoln vehicles for Ford Motor Co. Ford is planning an electric version of its F-150. And, Tesla grabbed attention with its odd-looking Cybertruck, due for production within the next two years.