Ford, Thor Industries partner to pair lightweight pickup with lightweight camper options

Ford, Thor Industries partner to pair lightweight pickup with lightweight camper options

Livin Lite to build Ford-branded campers and trailers.

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November 26, 2014

Dearborn, Michigan – Through a partnership with Thor IndustriesLivin Lite RV division, Ford will offer Ford-branded camper versions of its 2015 F-150 next year.

“I can’t tell you how excited we are to work with a company as prestigious as Ford and bring their iconic brand name back into the RV industry,” said Scott Tuttle, president of Thor Livin Lite. “Ford believes enough in our unique aluminum construction to allow us to carry the ‘Built Ford Tough’ label, which says a lot.”

Beginning in 2013, Thor Livin Lite began working with Ford designers to adopt design cues from the aluminum-body F-150 into their aluminum campers. The 2015 F-150 is up to 700 lb lighter than the 2014 truck, and Thor Livin Lite campers are typically 30% lighter than the competition – this weight-saving combination of unique, aluminum body is designed to improve fuel efficiency for RV customers.

Livin Lite offers a wide range of travel trailers, tailgate trailers, truck campers, and pop-up trailers. The debut Ford-branded camper model design will appear next month at the National RV Trade Show in Louisville, Kentucky. Thor Livin Lite plans to release other models in time for sale in 2015.

The lineup of Ford-branded RVs will include tent campers, travel trailers, truck campers, toy haulers and fifth wheels for sale through Thor Livin Lite dealers.

In the 1970s, Ford had a dedicated RV division with a team of engineers and marketing professionals. Today, Thor Livin Lite licenses Ford trademarks and is fully responsible for designing, engineering and manufacturing Ford-branded recreational products with input from Ford Design

Source: Ford