FCA cutting Dodge Dart models to simplify lineup

FCA cutting Dodge Dart models to simplify lineup

Fewer options reflects falling sales of small cars.

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Auburn Hills, Michigan – With small car sales falling, and Dodge’s share of that market shrinking, FCA US LLC is slashing the number of options on the Dodge Dart to three models from five. Through the 2015 model year, the brand had offered low-cost, slightly upscale, upscale, fuel-economy focused, and sport versions of the Dart. For 2016, that shrinks to budget, budget with improved fuel economy, and sporty.

All three new product categories are between $1,100 and $1,400 less expensive than the models they replace.

“We are repositioning the Dart lineup to better align production and dealer inventory with consumer demand and preference,” says Tim Kuniskis, head of passenger car brands – Dodge, SRT, Chrysler, and FIAT, FCA – North America. “The simplification of Dart models, coupled with the availability of popular Rallye, Blacktop, and Chrome appearance packages across more of the line-up, makes it easier for dealers to order and stock vehicles that customers are looking for.”

Dealers can begin ordering for the repositioned 2016 Dodge Dart this month.

Following the simplification, Dart versions are:

  • 2016 Dodge Dart SXT Sport – A starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $17,995, $1,400 less than the 2015 SXT model

    Powered by the 2.0L Tigershark MultiAir2 engine that produces 160hp and 148 lb-ft of torque, mated to a standard six-speed manual transmission or available Powertech six-speed automatic transmission, with an EPA fuel economy rating of up to 29mpg highway.

  • 2016 Dodge Dart Turbo – Starting U.S. MSRP of $19,495, $1,600 less than the 2015 Dart Aero

    Powered by the 1.4L turbocharged I-4 engine, available only with a six-speed manual transmission, the Dart Turbo model delivers 160hp and 184 lb-ft of torque, with an EPA highway rating of 41mpg.

  • 2016 Dodge Dart GT Sport – Starting U.S. MSRP of $20,995, $1,100 less than the 2015 Dart GT

    Powered by the 2.4L, 184hp Tigershark four-cylinder engine, mated to the standard six-speed manual transmission or optional Powertech six-speed automatic transmission, EPA fuel economy ratings of up to 27mpg highway.

Drivers who want a vehicle that doesn’t look like every other small car on the road can choose from three packages that offer a style from stealth to sophisticated. Available on the Dart SXT Sport model, the Chrome package offers a unique bright grille, bright automatic headlamps, bright door handles, fog lamps, and 17” polished Silver aluminum wheels.

Available on the Dart SXT Sport model, the Rallye package includes a black crosshair grille with black surround, fog lamps, leather-wrapped steering wheel with audio controls, touring suspension, rear stabilizer bar, LED racetrack tail lamps, floor mats, and 17” Granite Crystal aluminum wheels.

Available on the Dart SXT Sport model, the Blacktop package includes black crosshair grille with black surround, fog lamps with black fog lamp spear and bezel, gloss black exterior mirrors, unique frequency-sensing sport suspension, rear stabilizer bar, LED Racetrack tail lamps, leather-wrapped steering wheel with audio controls, floor mats, and 18” Gloss Black 10-spoke aluminum wheels.

The Dodge Dart is built at the FCA US assembly plant in Belvidere, Illinois.

Source: FCA US LLC