Denso restructures North American business to focus on mobility

Denso restructures North American business to focus on mobility

Software, hardware, technology R&D activities to expand in Michigan.


Southfield, Michigan – Automotive supply giant Denso is reorganizing its North American offices to focus on software-based solutions, new hardware, and technologies to guide the future of mobility.

Organizational changes for Denso’s North American regional headquarters (DIAM) include:

  • Connected Services Department. This newly created department in North America, led by senior vice president Norihito Tanahashi, will advance Denso's focus on automated and connected driving. The business will collaborate with Mobility Systems Business Group and Denso Ten to combine the strengths and expertise of the companies.
  • North American Production & Innovation Center Division's New R&D Department. Denso is broadening its production R&D capabilities outside of Japan to expedite innovation for advanced production systems. John Baciak is the director of the R&D Department at DIAM.
  • Product Group, Engineering Division. Denso has changed, combined and/or consolidated several departments to strengthen its core engineering services:
    • Comfort R&D led by Rob Brinker, director
    • Energy Efficiency R&D led by Sergio Pujols, director
    • Thermal Planning, Program Management Office led by Tim Roland, director

Last month, Denso's global headquarters announced changes to the global organization and executive responsibility that will further strengthen its solutions in automated and connected driving, create new thermal and powertrain systems and products, and promote professional development and information security.

"Throughout Denso's 70 years, we've worked hard to reinvent our solutions and maintain a leadership role in the auto industry. We've learned that a big part of innovation is change," said Kenichiro Ito, CEO of Denso Int’l America Inc. "Our industry is undergoing drastic change. This is a critical time for our customers, and to remain competitive and ensure our success as we enter a future of electrification and automated driving, we must be focused on finding new value. We will continue to evaluate our organizational structure, our executive roles, and locations for R&D labs that will allow us to quickly and efficiently reshape the future of mobility."

As part of its advanced R&D strategy, Denso recently announced the opening of its Montréal Innovation Lab in Canada, which will focus on innovations in advanced technology like artificial intelligence (AI).

In North America, Denso employs more than 24,000 engineers, researchers, and skilled workers across 31 sites in the U.S, Canada, and Mexico.