Brammo to focus on electrification components

Brammo to focus on electrification components

Motorcycle maker to work with new owner Polaris on battery technology.

January 27, 2015

Talent, Oregon – Following the acquisition of certain electric motorcycle assets by Polaris Industries Inc., electric motorcycles and component company Brammo Inc. intends to refocus its engineering and operations on the growing market for lithium-ion battery systems for powersports vehicles.

Brammo recently announced the sale of certain electric motorcycle assets to Polaris Industries Inc. Following that announcement, Brammo confirms its exclusive agreement to supply its electric powertrains to Polaris for inclusion in motorcycles and other on-road and off-road vehicles. Integrating its lithium-ion battery and electric powertrain technology into electric vehicles is a new direction – and a substantial business opportunity – for Brammo. Brammo will be focusing on the continued development of its EV technologies to serve a broad range of vehicle OEMs.

Craig Bramscher, CEO and founder of Brammo, says, “Our partnership with Polaris has evolved over recent years as we continue to innovate on EV drivetrain technology, and Polaris continues to grow their vehicle business across the globe.”

Bramscher continues, “In 2007, when we decided to drive forward with our electric vehicle innovations, there were very few companies in that space. Today, every major OEM has an electric vehicle strategy, and Brammo’s move to horizontal markets in the EV drivetrain world allows us to capitalize on this wave of technology.”

Source: Brammo