Ford police vehicles hit 61% market share

Ford police vehicles hit 61% market share

Following Crown Vic departure in 2011, share had fallen to less than 40%.

October 15, 2015

Dearborn, Michigan – Ford Police Interceptor Sedan and Utility vehicles gained six points of market share for 2015, according to Ford analysis of the latest registration data from Polk/IHS Automotive.

Introduced in 2012 as a replacement to the discontinued Crown Victoria police vehicle, Police Interceptor Utility quickly became America’s best-selling police vehicle – which has helped Ford capture 61% market share through June 2015. At its peak, the Crown Vic (as most people called it) commanded more than 70% of the police and taxi markets in the U.S.

“It’s been amazing to watch the transition from the Crown Victoria, which was universally loved and trusted, to the new Police Interceptor Sedan and Utility lineup,” says Raj Sarkar, general marketing manager, Ford North American Fleet, Lease, and Remarketing operations.

“Before Michigan State Police and Los Angeles County Sheriff’s tests dispelled any doubts about the performance of the new vehicles, we had dipped below 40% share,” Sarkar adds. “Now, here we are three years later and we’re still gaining.”

Police Interceptor Utility is the only pursuit-rated midsize utility available to law enforcement. Both sedan and utility are the only pursuit-rated vehicles with standard all-wheel drive. Ford spokesman Chis Terry says the utility, a version of Ford’s Explorer SUV, has been the more popular option, typically outselling the sedan Interceptor by about two-to-one.

Source: Ford Motor Co.