Auto trade group sets guidelines for driver data privacy

Auto trade group sets guidelines for driver data privacy

As cars swap more data, keeping owner information private becomes a concern.

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November 17, 2014

Washington, D.C. – The Alliance of Automobile Manufacturers trade group has announced a series of privacy principles for connected vehicles, a step toward self-driving cars.

Mitch Bainwol, president and CEO, Alliance of Automobile Manufacturers said, “New automotive technologies and services are providing our customers with tremendous benefits. For example, alerts about traffic conditions help reduce congestion, while concierge services are able to unlock car doors and route drivers around the path of a storm. Providing such features in a transparent way is important to both customers and automakers.”

The general set of privacy guidelines spell out principles that automakers will use to safeguard drivers’ personal information. Guidelines include:

  • Transparency: Participating Members commit to providing Owners and Registered Users with ready access to clear, meaningful notices about the Participating Member’s collection, use, and sharing of Covered Information.
  • Choice: Participating Members commit to offering Owners and Registered Users with certain choices regarding the collection, use, and sharing of Covered Information.
  • Respect for Context: Participating Members commit to using and sharing Covered Information in ways that are consistent with the context in which the Covered Information was collected, taking account of the likely impact on Owners and Registered Users.
  • Data Minimization, De-Identification & Retention: Participating Members commit to collecting Covered Information only as needed for legitimate business purposes. Participating Members commit to retaining Covered Information no longer than they determine necessary for legitimate business purposes.
  • Data Security: Participating Members commit to implementing reasonable measures to protect Covered Information against loss and unauthorized access or use.
  • Integrity & Access: Participating Members commit to implementing reasonable measures to maintain the accuracy of Covered Information and commit to giving Owners and Registered Users reasonable means to review and correct Personal Subscription Information.
  • Accountability: Participating Members commit to taking reasonable steps to ensure that they and other entities that receive Covered Information adhere to the Principles.

“Our Principles build on the long-standing Fair Information Practice Principles, Federal Trade Commission guidance and the White House Consumer Privacy Bill of Rights,” Bainwol said. “These landmark privacy frameworks, when applied to automobiles, should reassure auto customers that their privacy is taken seriously.”

The Alliance of Automobile Manufacturers is a trade association of 12 car and light truck manufacturers including BMW Group, Chrysler Group LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen and Volvo.

Source: Alliance of Automobile Manufacturers