Chevrolet data use nearly triples in 2016

Chevrolet data use nearly triples in 2016

Large SUV owners drive surge in downloads through AT&T network.

February 6, 2017
Manufacturing Group

Detroit, Michigan – Predictions that data services could be the next big revenue stream for automakers may be coming true. Chevrolet owners in the U.S. used 4,220TB of data in 2016, an increase of nearly 200% from 2015. The most significant increase was seen with Tahoe and Suburban owners, who used three-and-a-half times more data than a year ago.

OnStar 4G LTE enabled by AT&T is part of an extensive list of available technologies that are helping make Tahoe and Suburban the best-selling full-size SUVs in the industry. In 2016, retail sales climbed 21% and retail share climbed 2 percentage points to 49.3% of the segment.

“As a strategic plan to grow retail sales, Chevrolet has continually invested in new safety, convenience and connected technologies across our trucks, utilities, and cars,” says Alan Batey, president of GM North America and global head of Chevrolet. “We are attracting new buyers to Chevrolet by offering technologies like OnStar 4G LTE not available on competitive models. New owners are in turn more likely to become repeat Chevrolet customers as these features become an integral part of their day-to-day lives.”

As Chevrolet owners have come to appreciate the ability to stream video on a tablet, send email on a laptop, or play online using a gaming console in their vehicles, data use has increased exponentially.

Tahoe and Suburban owners used 713,669GB of data in 2016, a 260% increase from 2015. For perspective, 713,669GB is equivalent approximately:

  • 3 million hours of streaming standard video
  • 25 million hours of streaming music
  • 1.8 billion song, game or app downloads
  • 1.5 billion photos posted to social media

OnStar 4G LTE connectivity was introduced across the Chevrolet car, truck and utility portfolio for the 2015 model year in the U.S. and Canada. Today, a 4G LTE connection is standard equipment on all new Chevrolet retail models, along with the OnStar Basic Plan, which also features remote vehicle access and the AtYourService marketplace via the myChevrolet mobile app.

Source: General Motors