Robert Serrano named president of Ganesh Machinery

Robert Serrano named president of Ganesh Machinery

Serrano will lead the company’s growth initiatives.

February 16, 2017
Manufacturing Group
Machining Centers Manufacturing

Chatsworth, California – Ganesh Machinery has hired Method Machine Tool’s sales executive, Robert Serrano, as their new president. The appointment follows the recent promotion of former President Harvinder Singh to CEO of Ganesh Machinery. The organizational change allows Robert to advance and guide Ganesh’s overall growth strategies.

“As Ganesh expands, our team continues to evolve. Robert’s vast experience in the machine tool industry brings a different perspective needed for an expansion of this size. His experience building dealer networks in such a niche industry is impressive and we’re excited to see him in action. We’re thrilled to have him on board and have him lead our growth efforts,” Singh said.

Robert has more than 27 years of experience working in the OEM machine tool industry with a proven track record of success. He’s worked for several major manufacturing players such as Methods Machine Tools where he implemented a sales growth strategy that brought the marketing and sales goals to fruition. He led his team in developing tactics to spread company’s presence throughout the West Coast to increase brand awareness. In addition, he has managed key customer relationships, built and executed growth plans, assembled dealer networks, implemented manufacturing training programs, and increased revenue.

Founded in March of 1985 with only a 1,200ft2 facility, Ganesh Machinery has since grown into a 15,000ft2 facility with a 4,000ft2 showroom, parts room, and an in-house training center, supported by a 40,000ft2 warehouse. It has sold and serviced machines to more than 12,000 machine shops, technical schools, and others.

Source: Ganesh Machinery